The Back Story
On a trip to India, former Wall Street investment banker Alicia (who specialized in Initial Public Offerings at Merrill Lynch for closed-end country funds) witnessed abject poverty. This experience, coupled with her own experience as the daughter of a WWII Refugee, was the tipping point which led her to find her purpose as a Social Entrepreneur, advisor, educator, and mentor.
Along with the emotional impact of the US terrorist attacks on September 11, 2001, this epiphany, convinced her to change the course of her profession and life, and commit herself to work with international aid organizations. The result was the creation of a forward-thinking equation that has since allowed her to fulfill a personal commitment to bettering the lives of others.
“I wanted to help people change their lives – I just didn’t know at the time it would be through a vehicle called Social Entrepreneurship”.
Credentials
A Fulbright Scholar, Alicia received a BA in journalism from New York University, an MBA from the University of Cape Town, and an MPA the New York University Robert F. Wagner Graduate School of Public Service.
Alicia has a strong background in both the corporate and non-profit sector, coupled with years of entrepreneurial experience. In addition to Founding South Africa’s longest-running Social Enterprise, Alicia also advances Social Entrepreneurship through her lecturing at The Wharton School, and created Kreate Advisors to advance Social Entrepreneurship globally.
“I thrive when creating and improving upon efficiencies to make operations run smoothly.”
Alicia has traveled extensively and assisted with the creation of uplifting initiatives across the globe over the past two decades. She lived and worked in Africa for over a decade, and works well in any cultural setting. She uses a series of proven innovative business models, many with social objectives to help clients across the globe create, achieve, execute and launch their business.
She worked for Merrill Lynch and BlackRock, started businesses in the United States, has run import and export companies, and successfully applied for patents and trademarks.
Alicia specializes in change and project management, marketing, organizational development, supply chain, and logistics. She is highly experienced at driving operations, and building and scaling organizations, with a focus on meeting business objectives while addressing such issues as societal change, employability, and sustainable development. Through her professional experiences Alicia has also began the all-important work of advising on Racial Equality Analysis requirements and writing these analysis for Governments and local business in the United States.
Get in touch with Alicia to find out how she can assist you with realizing your potential.
Education
Fulbright Scholar Alicia received an MPA with a specialization in International Public Policy and Management from The Robert F. Wagner Graduate School of Public Service (NYU), as well as a BA in Journalism from New York University. Alicia also holds an MBA from the University of Cape Town Graduate School of Business.
She is a certified Project Manager.
Professional Certifications
WHARTON BUSINESS SCHOOL UNIVERSITY OF PENNSYLVANIA ARESTY INSTITUTE OF EXECUTIVE EDUCATION
- Negotiating for the Competitive Advantage – May 2008
- Advanced Finance and Accounting – May 2010
HARVARD EXECUTIVE EDUCATION
- Strategic Perspectives in Nonprofit Management
FULBRIGHT SCHOLAR
- International Development and Social Entrepreneurship – January 2010
NEW YORK UNIVERSITY SCHOOL OF CONTINUING EDUCATION
- International Marketing – May 1999
Career Highlights
Highlights:
- Founded The Khayelitsha Cookie Co. (KCC) – a Social Enterprise using a proprietary Social Entrepreneurship model -– negotiating sales to 1000+ Whole Foods, Peets and Protea Hotels and local South African airline.
- Created a program designed to train refugees, immigrants and asylees to bake and secure jobs in (on average) under 30 days. Achieved 90% graduation, job retention and employment rate.
- Reduced staff turnover from 93% to 16% over three years, and shaped culture that emphasized empowerment, quality, productivity, and standards and goal attainment.
- Advisor to Engro, Exon and The World Bank on launching Social Enterprises in Pakistan, India and Africa, South Africa and the United States.
- Featured in Oprah Magazine and on CNN and ABC.
- Rescued businesses from closure through leading commercial real estate transition under budget by 10%, raising $240K for training & production facility tenant improvement (TI) – saving costs of $1.2M.
- Lecturer on Social Entrepreneurship at Wharton School of Business (since 2006).
- Spoken at over 300+ Engagements on the Topic of Social Entreprenuership and Leadership
Awards
INNOVATION IN EDUCATION
East Bay Economic Development Award for Innovation in Education – The San Francisco Business Times – 2016
The East Bay Innovation Awards celebrates the cutting-edge innovators in business that make the East Bay one of the preeminent regions of innovation in the nation.
HONORABLE MENTION AWARD
Social Venture Network (SVN), October 2008
Imagine What’s Next: Ideas that Will Change the Way the World Does Business.
This Contest was sponsored to recognize and support the next generation of socially responsible business and nonprofit leaders who are creating positive social change in the business sector.
EDIBLE ENTREPRENUER OF THE YEAR AWARD
FOOD NETWORK, 2007
The ceremony awarded individuals, destinations, and products that have changed the culinary world. This award went to the business with the best idea.